small retailer

While the odds of spotting the next Facebook are very long, investing in the next Airbnb, the accommodation website, or Farfetch, the online fashion retailer, is more plausible, according to Stefano Guidotti, chief executive of U-Start, a matchmaker for start-ups that puts selected small businesses in touch with angel investors.

为初创企业牵线搭桥、把精选的小企业介绍给天使投资者的U-Start公司的首席执行官斯泰法诺•吉多蒂（Stefano Guidotti）表示，尽管发现下一个Facebook的机会不大，但投资于下一个住宿网站Airbnb或者在线时尚零售商Farfetch还是比较可信的。

A small retailer should compare prices with a similar store.

一个小的零售商应与类似的商店比较价格.